Cricket! What’s the first thing that comes to your mind when you hear it—a favourite player, team, tournament, a peculiar incident, or a childhood ambition that lays dormant in some corner of your psyche?

Cricket is a passion that spans all walks of life uniting people with diversity and making rivals with friends or families when loyalties lie with different players/teams. Not to miss the roller-coaster of emotions that a game of cricket can conjure.  

People often view cricket through the lens of their perspectives projecting their favouritism, hopes and disappointments onto the game. All these are certainly part of the game and add to the charm, it’s however just the tip of the iceberg. Cricket, with all its glory and glamour, is much more than how it appears on the surface. And to view and understand cricket in its true essence it’s crucial that one is willing to keep all the lenses aside and dive a bit deeper.

Now the question is why understand Cricket?  Haven’t I been watching it all my life? Or don’t I already know the nitty-gritty of the game? Or how does it add value to what I already know?

KYC is an attempt to bring forth the aspects of cricket that remain hidden underneath what meets the eye, despite being the foundation of the game. This platform is here to help you understand the intricacies, technicalities and much more, and also to help you acquire a fresher perspective that can help you connect better with what has been such an important part of your life.

Cricket, is more than projecting one’s favoritism, hopes, and disappointments onto the game. KYC aspires to be a fresh take on cricket by acquainting you with the obscure aspects of the game to bring in a fresher perspective and connection with the game.